What Does the Process Look Like?
Starting your packaging design is a creative yet organized process. The driving principle behind all the decisions in the process is your brand and the messages you are wanting to convey to those who see or interact with your packaging. At Jupiter Design, we’ll normally follow a process very much like the one below.
Step 1: Understand
Understand how the product fits within your brand, whether the product needs continuity with others, and where it fits within its competition.
Step 2: Sketch
Sketch to conceptualize the packaging, as well as multiple ways to address the requirements and aspirations for the product.
Step 3: Render
Render the chosen style(s) to fully visualize the packaging and finalize the decision of which styles to start sampling.
Step 4: Create Control Art
Create control art for the packaging to share with manufacturers or commercial printers.
Phase 5: Prototype the Packaging
Prototype the packaging as needed and make final adjustments before full production.
How each of these steps are addressed may be different for each product, so it’s important to discuss this with your designer when you’re getting started so you know what to expect as the process unfolds.
How Much Does Custom Product Packaging Cost?
Although the costs vary widely, the standard cost of these services from most professional, experienced design teams is usually between ten thousand to over twenty-five thousand dollars in fixed bid or retained hourly billing.
Jupiter Design gives you transparency and control over these costs by offering full bundled services via flat-rate, month-to-month service packages that you can start, pause, or upgrade as your needs require. What this means is that you will get better results and save money by getting all the services you need when you need them for one flat-rate bundle, without any risk of hourly cost overruns. Everyone is focused on making your product packaging successful, rather than a-la-carte or hourly billing.
