Category: Entrepreneurship
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5 Steps to Follow to Successfully Create a Product
Deciding to create a product can be an exhilarating experience. Actually turning that decision into action is another matter and takes a series of smart decisions to yield the results you are looking for. Here are 5 critical steps you need to follow to create a product that matches your vision, has market potential, and…
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What Does Product Packaging Cost?
Your product’s packaging is often the first thing your customers see when engaging with your product and brand. Getting it right is critical and is one of the cheapest ways you can build your brand. Well thought out and designed custom packaging not only protects the product but it also prepares your customer. If…
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5 Major Pitfalls to Avoid When Launching a New Product
Launching a new product is exciting but often a trial by error and very creative process. It can be easy to assume that, based on the visible successes in the marketplace, it is formulaic or straight forward to launch a product successfully. What you do not often see in the market are the 100 failed…
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Is Your Product Idea Good or Just “Faster Horses”?
Congrats! You have an idea for a new product. Now what? Well, first, you need to make sure it’s actually a good idea. When faced with this issue, Henry Ford said, tongue in cheek, “if I had asked people what they wanted they would have said faster horses.” So how do we discover and filter…